The Rise of Gender-Neutral Skincare: Why Unisex Beauty Is Here to Stay

In cosmopolitan hubs like London and Miami, the idea that skincare must be tailored for "men" or "women" feels increasingly outdated. Today, skincare is all about effectiveness, inclusivity, and simplicity, for everyone. Gender-neutral beauty isn't just a trend; it’s redefining how brands, clinics, and consumers alike think about personal care.

Breaking Down Outdated Labels

Long gone are the days when skincare was spotlighted with pink or blue packaging and rigid gender-targeted marketing. Dermatologist Dr. Tess Mauricio notes:

“Skin care is starting to be considered maintenance, and no longer considered only for women.”And Dr. Fayne Frey adds, “Skin care product ingredients do not know the gender of the skin they are applied to.”

The bottom line? Whether skin is dry, oily, or sensitive, it responds to ingredients, not labels.

What’s Driving Gender, Neutral Skincare's Boom?

Inclusivity as a Standard

Brands are no longer mimicking outdated binaries. From indie beauty lines to major retailers, inclusivity is now expected. Consumers, especially Gen Z, value authenticity and self-expression over traditional stereotypes.

Tech + Functionality Over Aesthetics

Minimalist packaging and ingredient-first branding appeal across gender identities. Unisex products simplify choices, and commute with modern routines.

Retailers Embrace Neutrality

Stores like Sephora and Ulta are reshaping shelves around concerns, not gender. Online, inclusive imagery and descriptions are the new norm.

Industry Validation

Exploding Topics flags gender-neutral products as a top beauty trend for 2025–2026. Brands like Fenty Beauty stand out for diversity, not just in shades but in unisex appeal.

Brands That Are Leading the Way

Fluide is a queer-founded cosmetics line designed for all gender expressions. Its packaging and messaging intentionally avoid masculine or feminine stereotypes.

Humanrace, Pharrell Williams’ skincare line, launched with gender-neutral positioning—serving "every individual."

Brands featured by Dermstore offer gender-neutral formulations, emphasizing potency over pronouns.

Final Thoughts

The rise of gender-neutral skincare is not a fleeting aesthetic, it’s a cultural shift toward inclusivity, authenticity, and efficiency. For consumers in London and Miami, it reflects how skincare should work: flawlessly, effortlessly, and for anyone.